We are based in Washington, DC and highly engage women across ages and professions in our design process. Over 100 women across a range of builds, ages, and professions have been intimately involved in developing our styles. We know the biggest frustrations of women with their day-to-evening pieces, why some women love pockets and others don't, and their favorite design details. This is not a static but ongoing process and we always welcome your feedback, as you'll see in our customer service.
Women aren't built like mannequins or hangers, and most women have different builds than runway models. Our founder's background in figure drawing and her bodily changes during pregnancy and post-partum heavily influence our design process. Yes, our designs look great on the runway, but they look even better on you.
Many conventional fashion brands fit clothing on one fit model and then "grade" it up and down to make it fit different sizes. This is why you find so many pieces with too large or too small armholes, wonky torso and skirt lengths, odd puckering, and more. We used a double digit number of real women across ages and builds to finalize our size chart and fit. We also always consider the natural bodily fluctuations of women and how their bodies change over time.
Our raison d'être is to create clothing that honors people and planet at each step. Sustainability isn't just a buzzword or add on for us, but has been at our core from our inception. It's why our founder left public interest law and nonprofit management to start a clothing company that is more than just a company, but the Maven Movement.
We believe that we can each vote with our wallets and play a role in turning exploitation into empowerment. Our timeless, long-lasting pieces stand the test of time, costing less per wear. We evaluate the impact on people and our planet of literally every choice we make and actively seek partners who share our commitments to the 10 fair trade principles, American eco-innovation, the Global Organic Textile Standard, and women's empowerment.