Over 100 women across a range of builds, ages, and professions have been intimately involved in developing our styles. We know the biggest frustrations of women with their day-to-evening pieces, why some women love pockets and others don't, and their favorite design details.

Many conventional fashion brands fit clothing on one fit model and then "grade" it up and down to make it fit different sizes. This is why you find so many pieces with too large or too small armholes, wonky torso and skirt lengths, odd puckering, and more. 

This is not a static but ongoing process and we always welcome your feedback, as you'll see in our customer service. We used a double digit number of women across ages and builds to finalize our size chart and fit. We also always consider the natural bodily fluctuations of women and how their bodies change over time.