When a frustrated lawyer decided to turn conventional thinking about women’s businesswear on its head, Maven Women was born. "I wanted to embody social justice, not just in my career as a public interest lawyer but also in the clothes that I wear," Rebecca Ballard, the company's founder, explained. Launched on the eve of the 2016 Copenhagen Fashion Summit, Maven Women seeks to empower not only the workers who make its clothing in South Asia but also the women who wear it. Customers, for instance, are able to vote on the type of styles they'd like to see the company produce. (Everyone who votes receives a discount once an item goes into pre-sales.) Ecouterre sat down with Ballard to learn more about Maven Women's "co-creative" approach, how it's standing up against rampant abuse and poverty wages in the garment industry, and why it takes a village to launch an ethical apparel brand. As a special treat, Maven Women is offering a special discount for our readers.
Simply enter "Ecouterre" at checkout to take $10 off.... READ FULL ARTICLE HERE.
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